Keyword: emotional commercial message strategies

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Research Article
A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience
Ugur Bati, Bunyamin Atici
Online Journal of Communication and Media Technologies, 6(2), April 2016, 1-19, https://doi.org/10.29333/ojcmt/2544
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